Vibrant Dhirubhai Ambani
by Parimal Nathwani Wednesday, December 28th, 2016
In such a hostile business environment Dhirubhai created a history by opening 100 exclusive Vimal stores across the country on a single day and rest is the history.
Instead of hiring an advertisement agency for branding and promotion of ‘Vimal’, Dhirubhai set up his own. Not only that, the same agency too overnight became well known at par with other leading advertising agencies because of its creativity and scale of operations.
Dhirubhai Ambani thereafter adopted and implemented strategic backward integration style for expansion of Reliance empire. Thus, he turned himself from a mere mill owner to an industry tycoon having world class manufacturing complexes in the area of petroleum and petrochemicals. His vision and journey from clothes to crude oil set new standards of project management, production capacities, marketing and technology utilization in the country. He set up industrial complexes in Gujarat and elsewhere in the country.
Dhirubhai always believed in doing something big and the result is RIL’s industrial complexes at 14 locations across the country as bubbling, humming and the most vibrant as he himself was.
(Shri Parimal Nathwani is Group President, Corporate Affairs at Reliance Industries and Member of Parliament, Rajya Sabha)