BJP’s social media campaign is way ahead of the rest: Amit Malviya

by Wednesday, September 14th, 2016

The BJP does not want to leave any stone unturned in a bid to win Uttar Pradesh elections. Recently, the party held a social media meet to launch its campaign for the high-profile Uttar Pradesh Assembly elections.

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The focus was on to officially launch the party’s campaign in Uttar Pradesh and bring all our volunteers and cadres together, says Amit Malviya, National head of Informational Technology and Digital Communication of the Bharatiya Janata Party (BJP).

In this interview with newsroompost.com, Malviya says that for the BJP it is important how far the message goes.

Newsroompost: What was the focus of social media meet?

Amit Malviya, National in-charge of BJP’s IT cell: The focus was to officially launch the party’s campaign in UP and bring all our volunteers and cadres together. We explained how Uttar Pradesh has benefited through the centre. Further, we also explained how better UP would have been if there was a responsive government in the state. The core area of the campaign would also be to tell the people of UP why a change is needed and also why other states do better when compared to UP which is otherwise richer.

Newsroompost: How has the response been?

Amit Malviya, National in-charge of BJP’s IT cell: The response has been overwhelming. In UP alone, there would be lakhs of volunteers. At any given time at the meet, there were at least 7,000 people present. The programme went on throughout the day and the hall was jam packed.

Newsroompost: What is the message to the people of UP?

Amit Malviya, National in-charge of BJP’s IT cell: There is a lot of lawlessness in the state today. There are no basic facilities available and this is not acceptable. The government in the state should be on its toes. However in case of UP, the administration is not even trying.

NEXT: ‘Social Media, a means to harness latent support in society’

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