Jio Brand & Beyond
by Parimal Nathwani Friday, September 9th, 2016
‘Today, India is ranked 155th in the world for mobile broadband Internet access, out of 230 countries. Jio is conceived to change this. I have no doubt that with the launch of Jio, India’s rank will go up to among the top ten.’ With these words on September 1, 2016, at the launch of Reliance Jio, Shri Mukesh D. Ambani began India’s journey to truly revolutionize the Digital India dream of our Hon’ble Prime Minister Shri Narendra Modi.
The United Nations has declared Internet a basic human right. Yet out of the total 4 billion people in the world that don’t have Internet access, India accounted for 25% of them, which is 1 billion. Most of the people around the world who don’t have Internet access live in the rural areas, low income countries and face infrastructure hurdles. Keeping these factors in mind, India’s focus to realize its Digital India dreams should be on these three elements of connectivity. India has a vast potential of a growing digital economy, jobs coming through these mediums and an increased GDP numbers by bringing in more people on to the digital platform by making data access easier and smart phones cheaper.
According to the report from IAMAI, the country was estimated to have 371 million mobile internet users by June 2016. Growth figures of mobile internet users and the total number of internet users in India suggest that mobile connectivity is the preferred choice for internet connectivity. As per the IAMAI report in 2015, the share of mobile internet spend in the average monthly bill rose to 64% from 54% in the previous year. While the government is working to make broadband available in every village in India it is imperative that even private players in this field step up their game to make data access better and affordable.
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